The Archive
Five years of conversations.
Insight250 honorees have been interviewed across the industry press since 2021, on everything from AI and synthetic data to leadership, ethics, and what the profession owes the people it studies. Every piece is published by ResearchWorld, the Insights Association, or ESOMAR.
161Interviews
147Honorees featured
135Organizations
161 interviews
ResearchWorldContext is Everything: Why Insight Must Build Intuition, Not Just Provide Answers
Isabelle LandrevilleSylvestre & Co.Read the interview
ResearchWorldFocusing on Value, Trust and Brand Clarity
Rebecca BrooksAlter AgentsRead the interview
ResearchWorldMaking Sense of Complexity: How Intelligence Should Shape Decisions
Suzana Pamplona MirandaGloboRead the interview
ResearchWorldBad Habits, Bad Research: The Case for Formal Education in Market Research
Michaela MoraUniversity of Texas at ArlingtonRead the interview
ResearchWorldThe Skills Insight Professionals Need in the AI Era
David SmithDVL SmithRead the interview
ResearchWorldFocusing on Human-Centric Intelligence
Melissa Mc NallyKagiso MediaRead the interview
Insights AssociationThe Brief Ends at 49 but the Growth Doesn't
Crispin BealeIDXRead the interview
ResearchWorldShifting Priorities Have Consumers Validating Brands
Stacy SaggersKantarRead the interview
ResearchWorldThe Gap Between Inclusive Research and Real Change
Bolu AdisaThe City of CalgaryRead the interview
ResearchWorldFocusing on Culture as a Leading Indicator
Michael HowardNichefireRead the interview
ResearchWorldFrom Human Understanding to Decision Intelligence: Why the Future of Insights is Hum.ai.n
Isabelle FabryActFutureRead the interview
ResearchWorldUnbonded: Are Human Relationships Losing Their Central Place in Our Emotional Lives?
Constanza CilleySAIMORead the interview
ResearchWorldData is Abundant, but Interpretation is Scarce
Tal OrenTalk ShoppeRead the interview
ResearchWorldHow Brands Win in Africa
Siham MalekIntegrateRead the interview
ResearchWorldThe Case for Contradiction: Designing Research for the Paradoxical Consumer
Rutu Mody-KamdarJigsaw Brand ConsultantsRead the interview
ResearchWorldThe Coherence Gap: Why Insights Fail And What to Do About It
Rob McLoughlinDCDRRead the interview
ResearchWorldSimplifying the Impact of Insights in Increasingly Complex Markets
Sidharth ChaturvediThe Third EyeRead the interview
ResearchWorldInnovation Under Constraint
Dharmendra JainActnable AIRead the interview
Insights AssociationThe Cleaning and Cultivation Needed for Insight Renewal
Urpi TorradoDatumJustine ClementsSamsung AustraliaRead the interview
ResearchWorldAccelerating Advancements: The Expanding Impact of Insights
Nichole GuBehaviorallyRead the interview
ResearchWorldFrom Data to Decision: Why Insight Must Lead Action
Deborah MattinsonMRSRead the interview
ResearchWorldOn the Frontline of AI Decision Intelligence Innovation
Roger SanbornmTabRead the interview
Insights AssociationThe Aspects of Insights That Need More Love
Vinay AhujaProcter & Gamble EuropeChristian DösselWheatonRead the interview
Insights AssociationTraversing the Road Ahead in the ‘Age of AI’
Sharmila DasPurple AudacityKingsley WheatonBATSarah AshleyGoogleRead the interview
ResearchWorldUnlocking GenAI’s Creative Potential for Data Storytelling
Caroline FlorenceInsight NarratorRead the interview
ResearchWorldThe Emerging Impact of Digital Twins
Mark UrsellQuMindRead the interview
Insights AssociationAI Opportunities to be Thankful for and to Feast on this Coming Year
Danny RussellIDXRead the interview
ResearchWorldFive Years of Insight250: Elevating the Insight Industry
Mark LangsfeldmTab.aiRead the interview
Insights AssociationAvoid ‘Falling’ Behind with Insight Tech
Anne-Sophie DamelincourtESOMARMary Ann PackoIPSOSWim HamaekersOne Inch WhaleRead the interview
ResearchWorldHow AI is Transforming Insights
Carol Sue HaneyQualtricsRead the interview
Insights AssociationBack-to-School Insight Lessons From Worldwide Experts
Josie GaeckleSMGRoland, Abold,infratest dimapJustine ClementsSamsungRead the interview
ResearchWorldHow AI is Transforming Insights
Pavi GuptaChobaniRead the interview
Insights AssociationHot Trends (Beyond AI) Driving the Insights Industry
Cherie LeonardColgate-PalmoliveMark LangsfeldmTabJennifer PicardOpellaRead the interview
Insights AssociationBeyond the Hype: ‘Springing’ Insights Ahead with Actionable AI Applications
Ben PageIpsosCaroline FrankumKantarMichael NevskiVisaRead the interview
ResearchWorldUnderstanding the Insights of Consumer Decisions
Nadia MorozovaEnriched InsightsRead the interview
ResearchWorldHaleon's Litthya Baez on Enhancing Healthcare with Insights - Insight250 Winners Series
Litthya BaezHaleonRead the interview
ResearchWorldNewly elected President, Anne-Sophie, on Revolutionizing the Impact of Insights
Anne-Sophie DamelincourtmTabRead the interview
ResearchWorldInternational Jury for the 2025 Insight250 Awards Announced
Mark LangsfeldmTabKristin LuckWIRe & GrowgetterRead the interview
ResearchWorldThe Advancement & Impact of Insights - An Insight250 Winners Series perspective with David Smith
David SmithDVL SmithRead the interview
ResearchWorldBeyond BI: The Future of Decision Intelligence for Insight Professionals
Mark LangsfeldmTabRead the interview
ResearchWorldGoogle's Sarah Ashley on AI and revolutionising insights - Insights from the Insight250
Sarah AshleyGoogleRead the interview
ResearchWorldReviewing the top tips for 2025
Debrah HardingMRSAlex HuntBehaviorallyJohn SevecmTabRead the interview
ResearchWorldHow AI Tech is Doing the ‘Heavy Lifting’ for Insights
John SevecmTabRead the interview
ResearchWorldInsight from the Insight250: How AI is Impacting Qualitative Research
Sheryl BrieBehaviorallyRead the interview
ResearchWorldHaleon’s Insight Expert on Consumer Healthcare
Litthya BaezHaleonRead the interview
ResearchWorldInsight from the Insight250: The Elevating Role of Insights with Technology Innovation
Sarah AshleyGoogleRead the interview
Insights AssociationPredicting the Insight Industry in 2025
Justine ClementsSamsungSharmila DasPurple AudacityAlexander EdwardsStrategic VisionRead the interview
Insights AssociationReflecting on the Insights Industry in 2024
Sir Martin SorrellS4 Capital plcKristin LuckScalehouseRitanbara MundreyNestleRead the interview
ResearchWorldInsight from the Insight250: The Importance of Human Insight and Attention
Richard ColwellRed C Research & MarketingRead the interview
ResearchWorldInsight from the Insight250: Connecting Brands and Consumers Through Insights
Stephan GansPepsiCoRead the interview
ResearchWorldOpportunities, challenges and threats that AI presents
Melanie CourtrightInsights AssociationDebrah HardingMRSJudith PassinghamESOMARRead the interview
ResearchWorldThe State of the Insights Industry
Mark LangsfeldmTabRead the interview
ResearchWorldSynthetic Data – Get on Board but do it wisely!
Simon ChadwickCambiar ConsultingFinn RabenAmplifi ConsultingMike StevensInsights PlatformsRead the interview
ResearchWorldThe Growing Impact of Women
Sharmila DasPurple AudacityRead the interview
ResearchWorldCelebrating and Elevating the Insights Industry
James EndersbyOpiniumRead the interview
Insights AssociationINSIGHT250 PERSPECTIVES: STATE OF THE INDUSTRY 2024 SURVEY
Tony CostellaHeineken InternationalFinn RabenAmplifi, IrelandJustine ClementsSamsung AustraliaRead the interview
ResearchWorldNeural Mechanisms Behind Consumer Decision-Making
Marco BaldocchiItalian National Association of Applied NeuroscienceRead the interview
Insights AssociationOne Wish: Improving the World of Insights
Ray PoynterESOMARRitanbara MundreyNestleLaura RuvalcabaBrain ResearchRead the interview
ResearchWorldThe Evolution of Insights in CPG
Vinay AhujaP&G EuropeRead the interview
ResearchWorldThe Evolution of Insights in the Food & Beverage Market
Monica TenorioPepsiCoRead the interview
Insights AssociationPutting AI Aside - What Else Do Insights Leaders Consider the Most Impactful Emerging Trends?
Stephan GansPepsiCoBen PageIPSOSSharmila DasPurple AudacityRead the interview
Insights AssociationAvoiding the ‘Foolish’ Side of AI
Sharmila DasPurple AudacityAlex HuntBehaviorallyDan ForemanZappiRead the interview
ResearchWorldInsight250 Judge Perspectives: Innovation Part 2
Kudzai GuviStandard Bank GroupMadhavi KaleSodexoEleni NicholasIPSOSRead the interviewResearchWorldInsight250 Judge Perspectives: Innovation
Sharmila DasPurple AudacityDr Roland Aboldinfratest dimapMelanie CourtrightInsights AssociationRead the interview
ResearchWorldThe growing impact of AI on Data & Insights
Alex HuntBehaviorallyRead the interview
ResearchWorldThe essential dimension of evidence in research
Jane FrostMRSRead the interview
ResearchWorldThe impact of Insights on CPG
Christian NiederauerColgate-PalmoliveRead the interview
ResearchWorldInaugural Insight250 Legends Award honours industry titans
Crispin BealeInsight250Read the interview
ResearchWorldSurvey quality and participant experience
Paul HudsonFlexMRRead the interview
ResearchWorldInsight innovation and leadership in Quick Service Restaurants (QSR)
Jairus LoftonMcDonald'sRead the interview
Insights AssociationResearch Horrors
Jasper GrosskurthDalberg ResearchSir Martin SorrellS4 CapitalBen PageIpsosRead the interview
ResearchWorldThe impact of insights on financial services
Winnie YeungHang Seng BankRead the interview
ResearchWorldInsight innovation and leadership in media
Christian KurzParamountRead the interview
ResearchWorldDiscussing data quality
Debrah HardingMarket Research SocietyRead the interview
ResearchWorldInspecting the Insights Industry
Simon ChadwickCambiar ConsultingRead the interview
ResearchWorldHow insights empower food brands in Latin America
Gustavo AlvarezBehaviorallyRead the interview
ResearchWorldThe impact of insights on fast-moving consumer goods
Maneesh KaushikPepsiCoRead the interview
ResearchWorldThe impact of Insights on entertainment
Natasha HritzukWarner Bros. DiscoveryRead the interview
ResearchWorldReviewing how insight advancements are impacting FMCG
Adam ConleyMars WrigleyRead the interview
ResearchWorldThe impact of Insights on the FMCG Beverage Industry
Rosaline HesterThe Coca-Cola CompanyRead the interview
ResearchWorldThe impact and evolution of training
Jane FrostMRSRead the interview
ResearchWorldHow insight evolutions are impacting consumer goods
Vinay AhujaProcter & Gamble EuropeRead the interview
ResearchWorldThe three key pillars of sustainability
Monica TenorioPepsiCoRead the interview
ResearchWorldInsight moments and mindsets
Walid BenchamaThe Coca-Cola CompanyRead the interview
ResearchWorldThe market research road ahead
Dan ForemanZappiStoreRead the interview
ResearchWorldAutomotive Deep Dive
Shirley NgGeneral MotorsKeiji TamagawaToyotaAlexander EdwardsStrategic VisionRead the interview
ResearchWorldThe balance between global and local solutions
Nichole GuBehaviorallyRead the interview
ResearchWorldChatGPT, hope or hype for the insights industry?
Caroline HawkingsSavantaRead the interview
ResearchWorldExcellence, rigour, and creativity
David SmithDVL Smith, LtdRead the interview
ResearchWorldStorytelling through insights
Ans KhurramRead the interview
ResearchWorldToday is the last chance to nominate for 2023
Multiple SourcesRead the interview
ResearchWorldPicking the winners - Part 1
Insight250 JudgesRead the interview
ResearchWorldTop tips from 2022
Multiple SourcesRead the interview
ResearchWorldThe future-focused evolution of foresight
Kalindi MehtaEstee LauderRead the interview
ResearchWorldDesigning and developing an insights-led culture
James SallowsHaleonRead the interview
ResearchWorldCreating and sustaining a competitive advantage
Amy CashmanKantarRead the interview
ResearchWorldLeadership
Eric SalamaMorning ConsultRead the interview
ResearchWorldIt’s time to nominate your heroes!
Kristin LuckScaleHouseRead the interview
ResearchWorldThe quest for data integrity
Pam HarrisonBeiersdorfRead the interview
ResearchWorldThe impact of behavioral science and big data on insights
Christian DösselBehaviorallyRead the interview
ResearchWorldDriving sustainability impact through research and insight
Caroline BatesCitizen GoodRead the interview
ResearchWorldConnecting the world of market research through Insight250
Crispin BealeESOMARRead the interview
ResearchWorldLattice of research
Xabier PalacioESOMARRead the interview
ResearchWorldUsing non-exec roles, technology, and humour in innovation and leadership
Eric SalamaMorning ConsultRead the interview
ResearchWorldThe importance of Innovation and Leadership
Parves KhanESOMARRead the interview
ResearchWorldDesigning Research to Enhance Participation
Lisa Wilding-BrownInnovate MRRead the interview
ResearchWorldThe evolving importance of social media
Priscilla McKinneyLiTTLE Bird MarketingRead the interview
ResearchWorldThe global impact and reach of research
Alain MizrahiGrupo RADARRead the interview
ResearchWorldThe importance of face-to-face engagements
John BizzellMarket Research SocietyRead the interview
ResearchWorldThe importance of community and collaboration
Matt HayBulbShareRead the interview
ResearchWorldThe growing role of data science
Kyle FindlayKantarRead the interview
ResearchWorldThe importance of C-level talent to success
Rita CliftonBrandCapRead the interview
ResearchWorldTechnology evolution and the impact on insights
Joaquim BretchaNetquestRead the interview
ResearchWorldDiscussing the dimensions of enterprises vs agencies
Anne-Sophie DamelincourtBlue Lemon Insight & StrategyRead the interview
ResearchWorldThe evolution of research
Martin FilzPureprofileRead the interview
ResearchWorldTechnology’s impact on innovation and leadership
Ed ClarkeMicrosoftRead the interview
Insights AssociationRoundtable Review - Springing Insights Ahead
Richard ColwellRED C ResearchAlexander EdwardsStrategic VisionEd ClarkeMicrosoftRead the interview
ResearchWorldThe importance of customer service
Jo CausonInstitute of Customer ServicesRead the interview
Insights AssociationLuck of the Insight
Sinead JefferiesVelaPravin ShekarKrux108Tony CostellaHeinekenRead the interview
ResearchWorldInsights Technology
Kristi ZuhlkeKnowledgeHoundRead the interview
ResearchWorldInsight Climate Collective
Jem FawcusFirefishRead the interview
ResearchWorldThe evolution from social listening to digital intelligence
Rob KeyConverseonRead the interview
ResearchWorldThe importance of advanced analytics
Martin SquiresPets at HomeRead the interview
ESOMARWhat it takes to be an Insights250 Award Winner
Read the interview
ESOMARThe importance of flexible working
Sinead JefferiesVelaGeorgina WhiteBTRead the interview
ESOMARMaximising the Potential of Data
Darren HenryATOSRead the interview
ESOMARThe evolution of electric vehicles
Daniel HallAuto PacificRead the interview
ESOMAR2022 Top tips (part 2)
Nikki LavoieMindSpark Research InternationalFiona BladesMESHJennifer PerryRespondiRead the interview
ESOMAR2022 Top tips (part 1)
Tugce BulutStreetBeesJane FrostMarket Research SocietyZoe RuffelsGSK Consumer HealthcareRead the interview
Insights AssociationResolutions and Revolutions for the New Year
Kristin LuckScaleHousePerry LiQuickDecisionBabita EarleZappistoreRead the interview
ESOMARInsights on leadership, culture and polling
Ben PageIPSOS MORIRead the interview
ESOMARCommunicating insight with impact
Michelle GansleMarsVanessa OshimaStarbucks Coffee JapanLucy DavisonKeen as Mustard MarketingRead the interview
ESOMARThe impact of Colour
Wim HamaekersOne Inch WhaleRead the interview
ESOMARThe importance of Diversity & Inclusion
Jan GoodingMarket Research SocietyRead the interview
Insights AssociationThings to be thankful for
Seyi AdeoyePierrine ConsultingMariela MociulskyTrendsityJoaquim BretchaNetquestRead the interview
ESOMARThe importance of Disruption in Innovation and Leadership Part 2
Sir Martin SorrellS4 CapitalScott SpiritS4 CapitalRead the interview
ESOMARThe importance of Disruption in Innovation and Leadership
Sir Martin SorrellS4 CapitalScott SpiritS4 CapitalRead the interview
ESOMARInterviewing the World’s Insight Leaders
Crispin BealeESOMARRead the interview
Research LiveData to die for: PepsiCo, BT and more on their top sources of insight
Stephan GansPepsicoGeorgina WhiteBTAlex HuntBehaviorallyRead the interview
ESOMARThe importance of ethics
Melanie CourtrightInsights AssociationRay PoynterPotentiateRead the interview
Insights AssociationInsight Frights Haunting Market Research
Kristin LuckScaleHouseSeyi AdeoyePierrine ConsultingAlex HuntBehaviorallyRead the interview
ESOMARThe role of humour in effective leadership
Alex BatchelorBehaviorallyLexi AireyGateway Bank Ltd.Read the interview
ESOMARThe importance of business sense in research
Kristin LuckScaleHouseRead the interview
ResearchWorldThe value of thought leadership
Victoria UsherGingerMayRead the interview
ResearchWorldInnovating to deliver to enterprises
Nikki LavoieMindSpark Research InternationalMariela MociulskyTrendsityRead the interview
ResearchWorldData-driven leadership
Zak BrownMcLaren RacingKingsley WheatonBATRead the interview
ResearchWorldPreparing the next generation of data-driven professionals through Innovation
Laurent FloresUniversity of ParisHans-Willi SchroiffMindChaingeRead the interview
ResearchWorldSustainability & innovation
Nick BakerSavantaTony CostellaHeinekenRead the interview
ResearchWorldInnovation & leadership in automotive
Julia PolyakovaToyota Motor RussiaAlexander EdwardsStrategic VisionRead the interview
ResearchWorldEvolutions and innovations in consumer consumption
Stephan GansPepsicoIan MenchenDisney+Read the interview
ResearchWorldThe importance of bravery in leadership
Fiona BladesMESHPete MarkeyBoots UKDanny RussellDanny Russell ConsultingRead the interview
ResearchWorldPrioritising, preserving and protecting mental health
Babita EarleZappistoreJennifer PerryRespondiJames EndersbyOpiniumRead the interview
ResearchWorldBringing data to life
Caroline FlorenceInsight NarratorKatie PatrickEnergy LollipopRead the interview
ResearchWorldThe importance of participant engagement and data quality
Annie PettitE2E Research ServicesPravin ShekarKrux108Read the interview
ResearchWorldEmbracing data-driven understanding
Seyi AdeoyePierrine ConsultingRead the interview
ResearchWorldPreparing the next generation of data-driven professionals through innovation
Peter FaderThe Wharton SchoolPaul BainesUniversity of LeicesterRead the interview
ResearchWorldBalancing speed & quality
Justine ClementsSamsung AustraliaShirley NgGeneral MotorsRead the interview
ResearchWorldIntelligence Capital
Jane FrostMarket Research SocietyZoe RuffelsGSK Consumer HealthcareRead the interview
ResearchWorldThe role of artificial intelligence in insight innovation (PART 2)
Perry LiQuickDecisionTugce BulutStreetBeesAlex HuntBehaviorallyRead the interview
ResearchWorldThe role of artificial intelligence in insight innovation (PART 1)
Perry LiQuickDecisionTugce BulutStreetBeesAlex HuntBehaviorallyRead the interview
ResearchWorld