As the Lead of Corporate Research at The City of Calgary, Bolu spearheads strategic research initiatives that influence policy-making, corporate decision-making, and public engagement. His leadership ensures that insights translate into meaningful, actionable outcomes that benefit citizens and organizations alike. Bolu has played a pivotal role in anti-racism research and social wellbeing initiatives, leading discussions among Calgarians to drive meaningful dialogue and change.

As National Head of Market Research for Grupo Coppel, Diego has led market research transformation at Grupo Coppel since 2024. He has over 15 years of experience across client and agency roles in CPG, retail, media, and tobacco. He is also a Mentor at Women in Research (WIRe) and ESOMAR member and was awarded 2021 Quirk’s “Fearless Leader” for innovation and leadership.

As Co-founder and Managing Director at Neurosensum, Mahesh has been trying to increase the uptake of neuroscience-based research and grow the market for this kind of intelligence. Coming with long experience of doing research in a traditional way, he has been trying to not only develop new applications of neuroscience from ad test, product test, shopper, pack test, neuro equity - but also consistently putting effort to teach the client community to see the benefits of this methodology and adopt this.

As Founder and a Research Specialist at Mint Research Limited, Shazia has tirelessly given the industry 28 years of her passion and energy. Through mentorship, moderating webinars, championing lesser-heard voices, supporting a range of special interest groups in research, elected MRS main board member, a sports foundation Trustee. She also runs inclusive research training for the MRS, she uses her skills to drive conversations globally, creating social good and change.

As CEO of The Farmer's Feed, Caroline is a trailblazer at the intersection of market research, marketing analytics, and agriculture. As the founder of The Farmer’s Feed, she empowers farmers and agribusinesses with marketing education, storytelling, and data-driven strategies to better connect with consumers. Through her podcast, Raising the Barn, and industry workshops, she bridges the gap between agriculture and modern marketing, ensuring small and medium-sized producers can compete in an evolving marketplace.

Charles is an experienced market researcher who has worked in both supplier and buyer roles, landing most recently as a Staff Researcher at Instacart. In his current role, Charles spearheads a wide variety of consumer research studies, primarily aimed at informing major strategic marketing initiatives. Previously, he partnered with Material+ to develop a new multi-phased methodology for identifying barriers to consumer usage and the optimal combination of barrier “solutions” to implement to maximize consumer conversion across audiences.

For nearly a decade, Ana has been with Sanofi. She currently serves as Global Market Research Director for Dupixent Dermatology. Previously, she held insight roles with PepsiCo, Avon and Unilever.

As Senior Executive Director, Global Market and Brand Intelligence for Destination Canada, Joe has strong leadership experience across the brand and supplier sides (including establishing his own consultancy). Also, responsible for all research to lead Canada's marketing tourism initiatives, which have earnied several awards.

Avanti s a visionary leader and innovator in healthcare market research. As Co-founder of Narrative Health, she has driven the company's mission to deliver impactful insights that transform healthcare strategies. Under her leadership, the company has grown significantly, becoming a trusted partner for pharma companies worldwide. Narrative Health has been recognized on the Inc. 5000 list of fastest-growing businesses twice and has received multiple awards for its business impact and patient centricity from EphMRA and BHBIA.

Mary Ann has a remarkable track record at companies like Kantar, Hypothesis and Ipsos, having led various businesses and initiatives through her tenure with Millward Brown and Kantar after the brands united, preparing Hypothesis for a sale and now leading the North America business at Ipsos. During her time at Kantar, she spearheaded the Gold Rush 2.0 initiative, revitalizing the company’s positioning in the West. She is an advocate for innovation and embracing change, encouraging those around her to step outside their comfort zones while effectively managing risks.

As Executive Director of Consumer and Market Research for Eti, Didem is an experienced research professional with business and financial acumen, especially with consumer insights, market trends, equity, brand building, product development and optimization of marketing and trade activities to maximise sales, volume forecasting and pricing.

As Subdirector Business Intelligence, Analytics & Consumer Insights for Liverpool, Juan Antonio is a premier planner in Mexico. He understands the consumer and knows exactly how to translate results into strategies and actions for brands. Within the industry, Juan Antonio is a great reference and expert in retail, his functions and strategies have led his teams to have a 360 view of consumers and shoppers.

Shafali has held local and global insights roles across diverse categories such as telecom, media, durables, and FMCG. Currently, she is the CMI Director for Personal Care for South Asia and Global CMI Lead for LUX and Lifebuoy for Hindustan Unilever Limited. She is passionate about business growth and believes in disruptive ideas that build relevance.

Abbas is a Senior Partner with AICMO which he founded as a cutting-edge AI marketing consultancy that helps in developing AI-first marketing practice. Previously he was in a variety of strategic marketing roles with The Coca-Cola Company for over 18 years.

Celine has been with Renault for over 13 years, serving in various client, research, consumer and intelligence roles. In her role she has focused on new research methods, big data applications and enhanced segmentations. She is a new ESOMAR Country Representative for France

As Founder of Kokoro, formerly known as ABA Research, Alison has been a trailblazer in the insights industry for nearly 30 years. She's led Kokoro to win more awards than any other UK agency of its size, including the MRS and AURA insight award for 'Agency of the Year' at the same time.

Marco is one of the leading experts in consumer neuroscience. Aside from serving as CEO and a neuromarketing specialist at Neuralisys, he is also an Adjunct Professor at Florida International University and Vice President & Head of the Research Department at ONCEMS.

As Chief Digital Marketing Officer for ITC Limited, Shuvadip focuses on evolving the areas like consumer insights and strategy, media and customer care. He has exrtensive experience in data and analytics and online reputation management and created new practices like a marketing command center and customer data hub.

As Global Qualitative Leader, AI Solutions & Client Activation for Ipsos, Ajay has helped to move Ipsos forward in its thinking on the applications of Gen AI, as well as the limitations, and how humans can help to enhance AI further. It culminated in the winning of both the Best Paper award and Best Qual Paper award at the 2024 ESOMAR Congress.

Kelly is Chief Executive of Ipsos in the UK and Ireland. She was previously Managing Director of Ipsos’s UK Public Affairs division. She holds several honorary positions external to Ipsos in academia and charities. She is a Fellow of the UK Academy for Social Sciences, a Visiting Senior Research Fellow at King’s College London, and a Gwilym Gibbon Research Fellow at Nuffield College, Oxford University.

As Marketing Services Manager at Postobón, Sebastián advises business units in making better marketing decisions through insights, data analytics and consumer intelligence. Previously, he served nearly a decade with Ipsos.

Manas is a distinguished leader in Deloitte’s Strategy & Analytics practice. He exemplifies excellence in the data and analytics domain. With over 18 years of expansive experience, Bhuyan has played a pivotal role in steering digital transformation initiatives for global organizations in the Retail and Consumer Products industry. His expertise in "Data & Core" modernization and IDO (Insight Driven Organization) transformation has empowered businesses to unlock immense value using Data, Cloud, IoT, AI/ML, and GenAI technologies.

With a distinguished background in linguistic anthropology and extensive experience in user research, Jill brings a unique perspective to the field. Their commitment to providing linguistically accurate and culturally nuanced language services is truly commendable. Not only have they excelled in academic pursuits with a PhD in linguistic anthropology, but their practical work experience includes implementing language, culture, and diversity training programs for a major chain like Chipotle Mexican Grill.

As CEO and Owner of Grads Research, Evgeniya Blyznyuk has proven that research is not just a tool for understanding change amid unprecedented challenges. What sets Evgeniya apart is not only her ability to sustain a business in crisis but also her visionary approach, turning disruption into research-driven insight.

As EVP and Managing Director for Escalent, Dyna is a tireless connector who is always looking to improve the industry. She volunteers for panels and offers advice from her experience growing several brands. She is an avid supporter of women in research in word and in deed. She thinks about advocating for others whether she is building up her own team, or working for others within the industry.

Gram has partnered with top CPG clients globally, driving transformative insights that have reshaped business strategies and consumer engagement. In his role as President and Head of Client Consulting at Nailbiter he is a dedicated leader, fostering the growth and development of internal team members. He has been instrumental in advancing the adoption of Nailbiter's videometrics, establishing it as an essential tool within the insights ecosystem.

Kathryn founded Boxclever 15 years ago, creating the strong foundation for the company. She has more than 25 years working in insight agencies of all shapes and sizes as well as client side roles, and have been privileged to work with some of the world’s smartest and forward thinking brands.

As Founder & CEO of Suzy, Matt is at the forefront of all the innovation that is happening in the insights space. Suzy has proven to be the market leader in agile insights and is continuing to disrupt the market research space. Suzy's quantitative and qualitative approach allows brands to understand the why behind the what when conducting research. It combines both the speed of agile tools, as well as the rigor of market research agencies to really make a difference as brands look to continue to understand the consumer.

Rebecca founded Alter Agents, a woman-owned, award-winning consultancy, based on the belief that research could be done differently: both in the way research is conducted and presented to clients. She has shaped a company culture rooted in flexibility, empathy, and innovation, delivering high-impact research for brands like Snapchat, Pinterest, Netflix, and Viking Cruises.

As Managing Director of T Garage, Anna is a global leader in qualitative research and cultural insight with 25 years of experience. She has been instrumental in championing qualitative and cultural insights in Australia, positioning it as a vital counterbalance to the increasing automation of research and reinforcing its role in connecting clients to human experience.

Anne is a visionary leader in consumer insights, digital behavior research, and trend forecasting. As the Founder & General Manager of The Social Wire, she has pioneered AI-powered research methodologies, including the Creator Intelligence Methodology, a proprietary framework now used by international brands to track macro-trends, cultural shifts, and Gen Z/Alpha digital engagement. She has led research initiatives at Ipsos, L’Oréal, and global agencies to optimize market intelligence, digital analytics, and influencer-driven consumer strategies.

As Founding Partner & CEO of HumanListening, Garreth has made significant contributions to the market research and consumer intelligence industry over his 25-year career. technology to understand human experiences. He has worked with leading organizations globally to develop human insight strategies. This includes designing research studies across the full gamut of insights domains, from ideation to concept development, brand strategy, and customer and employee experience.

Suresh has nearly 20 years of experience in insights and is a subject matter expert within the field of data, analytics and AI. In his current role as the Head of Data Innovation & Analytics at EMD Serono his primary expertise is developing pharmaceutical business intelligence and data analytics solutions using advanced machine learning (AI/ML) data-driven algorithms or advanced analytics to generate insights for data driven decision-making.

As CEO of The Third Eye, Sidharth partners brands like ITC Foods, Coca-Cola India, GSK, HT and Horlicks by using insights and consumer psychology, culture, and semiotics. He's been a qualitative research professional since 2007.

With 30 years of shaping brands across the globe, from P&G and Spotify to Pinterest and WS Audiology, Yogesh has extensive experience in data-driven marketing. He is a Lecturer in Marketing at Univesity of South Carolins and the Founder of Y2S Consulting where he has created custom GPT tools that reinvent segmentation, concept development, and innovation planning.

Grace serves as Consumer Marketing Insights & Innovation Manager with Heineken and has made outstanding contributions to market research and consumer insights. As an early adopter of innovative research methodologies, Grace consistently introduces fresh ideas across various industries, including life insurance and FMCG. Her strong background in business planning, strategy, and trend analysis, combined with her expertise in consumer behavior, makes her a thought leader in her field.

As CEO and President for Orchard, he is redefining market research by helping clients address the long-standing "say-do gap." Rather than relying on what consumers claim they will do, Orchard’s approach captures real-world behavior, delivering more accurate and predictive insights. Rashed’s career is built on a commitment to data-driven decision-making. With a background in strategy consulting, he has advised Fortune 100 executives across industries, applying a disciplined, analytical approach to solving complex business challenges.

Christine is Director of Global Strategic Insights & Analytics at Danone. Previously, she held local and global insight positions with Bacardi, Unilever and McDonald's. Christine has been engaged in insights associations and events for over 15 years and is an expert in consumer insights and market research strategy.

Constanza is a distinguished leader in market research and social insights, with over 25 years of experience driving innovation and thought leadership. As Co-founder and Executive Director of Voices in Argentina, and was former General Director of TNS Gallup Kantars. She is also President of SAIMO (Argentine Society of Marketing and Opinion Researchers), where she has expanded membership and visibility.

Senior statistician in the public sector who has occupied governance roles at AAPOR and beyond and was formerly part of the Census Bureau. She also serves as Chari for the Survey Practice Advisory Committee of the American Asociation of Public Opinion Research.

Ezequiel's work at CEIM and his role as a partner at SAIMO reflect his dedication to raising professional standards, promoting innovation and methodological rigor to research. His work focuses on strengthening the connection between local and global markets. As Director General of Intermarket, his approach combines analytical depth with strategy, delivering concrete and actionable results for clients and companies.

Erin has transformed insights at top Canadian organizations, including Tim Hortons and CIBC. By developing consumer-driven insights processes, she brings the consumer voice and empathy to the forefront. Influencing organizational perspectives to start with, the consumer has transformed innovation and business strategies, leading to unprecedented growth.

Richard has been a force for market research in Ireland, the UK and globally. He has represented the industry as Chair of the local association AIMRO, been the ESOMAR Rep for Ireland for over 10 years, and is the current President of the WIN Network. He regularly presents at conferences, working with teams at the MRS and ESOMAR to lobby for the industry on data protection.

As Executive Director of Insights and Intelligence for Blue Cross and Blue Shield Association, Steve is a forward-thinking research leader with drive and creativity for applying insights to solve complex business problems. His deep knowledge of the healthcare ecosystem, emerging trends, the changing needs of stakeholders, and the challenges they face in balancing affordability, access, and quality gives him unique opportunities to collaborate with leadership to impact real change.

As Associate Vice President, Global Business Insights and Analytics, Lisa demonstrates her passion for leadership and shaping the future as Past Chair of the Marketing Research Institute International, where she still serves as a Board Director. She is also a board member of the University of Georgia's Masters in Marketing Research program, to further education, leadership, and innovation among current and future talent in the industry. Lisa is also a Laureate and Past Chair of the Insights Association.

Sabine drives strategy and innovation, serving as EU CEO of 2CV, an award-winning, global, full-service, insight agency. Previoulsy she served in various research and brand roles for News International, Synovate and JCDecaux.

As President & General Manager of WSHU, Brad shows organizations the power of global insights and the impact they can have on a business. Using innovative techniques across consumer insights, data analytics and data science, Brad previously transformed the WWE team from report writers to strategic forward thinkers. Under Brad’s direction, insights are about future performance, understanding the past and the now to focus on the what’s next.

As Senior Manager of Global Insights and Trendspotting, Melissa is a social intelligence SME with client- and supplier-side experience in data-driven storytelling and actionable insights. She's a member of the Social Intelligence Insider Hall of Fame after being named to the Insider 50 in 2022, 2023 and 2024. Her specialties include social intelligence, digital intelligence, social listening and actionable insights.

Lynette is a strong insights leader with vast experience and experimenting with AI and pushing the boundaries of insights for Coca-Cola. She has been with the organization in various insight and marketing roles for over 25 years and is currently a Human Insights Director for ASEAN and the South Pacific.

As CEO of EyeSee, a tech-driven behavioral research company providing predictive insights for shopper, advertising, innovation and e-commerce optimization, Joris leads one of the most sustainable MR agencies with a global reach. He is constantly pushing to the new technology frontiers as an exceptional visionary and a leader.

As CEO and Founder of EyeReply, Jakob has developed a state-of-the-art solution for testing and quality assuring the user experience, communication and usability of public digital self-service. Used by the Danish government to test and improve mandatory digital solutions, aimed at the public, private corporations and organizations across Denmark.

Alexandrine has dedicated over 25 years to elevating the market research experience for clients and participants, helping to propel the industry forward in areas of data integrity, global panel management and strategic partnerships. As Chief Product Officer of Full Circle Research, she is a visionary, pioneering AI-driven detection models to identify fraudulent and AI-generated survey responses.

Ndeye is the Director General for France at Kantar where she has served various roles for over 15 years. Previously, she was with Ipsos. She is also a Cannes Lions Juror and an award-winning keynote speaker for industry conferences.

As a Professor of Marketing at University of Castilla-La Mancha, Estrella is a leading authority in smart tourism, pioneering the development and measurement of a smart tourism ecosystem applied to European destinations. Her research has revolutionized the use of smart technologies in tourism. She conducted groundbreaking research across the United States and Europe, providing businesses with valuable insights to implement personalized services, smart infrastructure, and data-driven decision-making. Her work has positioned Spain and other European destinations at the forefront of smart tourism innovation.

Dana is a Partner and Global Managing Director at MESH Experience. She is the WIRe New York lead and mentor, a scholar of The Marketing Academy, a member of the Market Research Council, a frequent speaker at research and marketing events (IIEX and Cannes this year) and was a finalist for the Quirks Fearless Leader award.

As Director of Global CX Insights, Zoe leads the creation of a world-class global customer experience insights function at Microsoft to uncover deep customer truths and drive data-informed decisions at the highest levels of the business through powerful storytelling. She is a regular speaker at industry conferences and a workshop leader on topics topics relating to customer experience, marketing, new technologies, and storytelling.

As Executive Group Director for Kantar in South Africa, Karin has vast experience, knowledge and passion for research. She focuses on client growth and strategic initiatives for the organization.

At Zappi, Babita's focus is on spearheading strategy and fostering growth across international markets. This role taps into her expertise of building high growth partnerships, commercial strategy and, ensuring our customers and teams thrive. Taking on challenges that have never been tackled before and solving the most complex of problems is very much my thing. Outside of Zappi she has held multiple Board and Chair roles dedicated to making the Insight industry inclusive and empowering for all.

As CEO & Co-founder, Sascha and the NewtonX team are solving the quality and scalability problems of B2B research, and expanding the entire category by connecting buyers and sellers of insight. It took insight for Sascha to see this need as a consultant at McKinsey, and courage to leave the safety of that path to break new ground.

Julia has been integral to the "NETSE" project of user-centrated development of services and technologies for renewable energy communities. This is done by early involvement of potential users in the development in the form of interviews and observations to determine needs and wishes or inhibitions. She is a Researcher & Lecturer at Fachhochschule Wiener Neustadt and VP of Women in AI Austria.

With over 15 years of experience, Erling has become one of Europe’s foremost experts in providing reliable data to inform critical decision-making within the market research and insights industry. Joining Norstat in 2008, he progressed through various roles before becoming CEO in 2021. Under his leadership, Norstat has experienced significant growth and transformation, solidifying its position as a leading data collection company in Europe.

Isabelle Fabry drives ActFuture, which focuses on both qualitative and quantitative market research. She is also the ESOMAR Representative for France. She focuses on developing innovative remote and hybrid research methods for an array of clients.

Paola is a consumer insights and market intelligence professional with a wealth and depth of experience from a career spanning over 20 years. Her deep methodological expertise combines with an interest in human and societal changes and skills to connect several data sources to translate into clear and actionable insights.

Adesoye is a seasoned strategic leader in insights & analytics with global toolbox of innovation to activation techniques used to solve business challenges. A statistics major with diverse experience across global markets, sectors, categories, and company cultures. Currently he serves as the Insights and Analytics Lead, Upper Respiratory, Self Care Marketing at Reckitt.

As the founder and CEO of Data Quality Co-op, Bob has transformed the way data quality is measured and understood, offering the industry its first independent clearinghouse for first-party data. His innovative approach to combining transparency and trust between data buyers and sellers has significantly enhanced the integrity of research data. In addition to his work at Data Quality Co-op, Bob has been an invaluable Board member of SampleCon, where his expertise and strategic insights have helped guide the organization in addressing key challenges facing the sample and data quality sectors.

Throughout his career, James has had a passion for challenging the status quo and ensuring market research data collection is natural and reflects how people behave. In the early 2000s James recognised that mobile devices would revolutionize human behaviour and significantly disrupt both marketing and social research. In 2013, James founded MDI a mobile-first tech consultancy which now has offices in Australia, South Africa, USA, Kenya and Belgium.

Jasmin, SVP of Research & Insights at SAMY, is a pioneering force in social intelligence, transforming how brands extract insights from unstructured data. With over a decade in digital marketing & social analytics, she has developed cutting-edge NLP-driven methodologies, keeping brands ahead in an evolving landscape. For six years, Jasmin has worked with Microsoft to co-define global social research standards.

Carol Fitzgerald has been pioneering new ways to rethink and reinvent insights for 25 years. She founded BuzzBack with the vision to change how consumers interact with marketers online, focusing on making the research experience fun, engaging, visual and intuitive. BuzzBack delivers innovative online research. She is a recipient of the Enterprising Women of the Year and International Women’s Entrepreneurial Challenge Foundation awards.

As President of Research & Insights at QuestionPro, Dan has helped shape one of the most agile and innovative platforms in the industry, making it easier for brands, agencies, and researchers around the world to gather and act on data that truly matters. He is also the host of the Happy Market Research Podcast, one of the most well-known podcasts in the insights space.

Since establishing Insight Narrator in 2012, Caroline has trained and coached over 10,000 insight and data specialist around the world. In addition, she has trained thousands of commercial stakeholders from strategy, marketing, category management, finance, and customer experience in data literacy skills, from asking the right questions, defining the problem statement and reducing bias in analysis to how to conduct robust synthesis, insight interpretation and storytelling.

Kai Fuentes is President and Founder of Ebony Marketing Systems, Inc. (EMS), a multicultural market research firm. As a minority female business owner, Kai saw the need and opportunity to develop a niche of multicultural, multi-lingual full-service research within the marketing research industry. EMS delivers qualitative and quantitative research with hard-to-reach markets across sectors including CPG, government, healthcare, media/messaging, transit/utilities.

Vidisha is the CEO of Streetbees, a disruptive tech-driven insights company. Her team supports world-leading brands such as Unilever, PepsiCo, Nestle, Reckitt, Meta and Coca-Cola and have won multiple awards for excellence in market research. Prior to Streetbees, Vidisha amassed 10+ years' of experience in Strategy & Insights, working at leading international market research agencies.

As Head, US & North America Social Intelligence for Haleon, Danny is a master storyteller, data scientist, and digital marketer, single-handedly delivering $3M in social listening projects in his ~5 years with the company. He is also an Adjunct Professor, Social Media Metrics & Evaluation at University of Florida.

As President and CEO, Michaela's 16 years of experience at KJT include all operational teams. She took on the corporate leadership in 2021 and has led the company through vast growth, instituted operational efficiencies, while embracing the broader insights community.

Guendalina is a former market researcher who is now pursuing an academic career. She is a Full Professor at Università Cattolica del Sacro Cuore and is Director of its masters program in consumer behavior. She has developed a patient engagement program for prevention, assistance and care pathways through patient relationship management. She was Director of the research centre at ASSIRM, the Italian national association.

As Founder of Vertimis, Nick is a thought leader and wants to transform and advance the research industry in a very authentic and genuine way. His thinking and contribution are essential to how the industry will develop over the next couple of years.

As Insights Director, Dynamic Deployment & Consumer Learning Center for The Clorox Company, Kristen leads the centralized consumer insights group dynamically deployed to strategic brand and innovation projects across the organization.

Vice President, Audience Impact & Intelligence, Sara has innovated Paramount's analytics and insight operations and implemented AI throughout the organization to automate sales enablement processes. Her innovation and execution with insight technology is a major driver to Paramount's ongoing success as a leader in the media and entertainment space.

As Senior Manager of Consumer and Business Insights at TJX, Dana is a strategic insights leader with deep expertise in global customer insights and analytics. She drives strategic decisions across marketing, brand, innovation, and customer experience. At McDonald's, one of her accomplishments was the creation of the customer immersion program, where she led the training of nearly 400 employees in the art and science of customer interviewing and how to embed the voice of the customer across the business.

As a key member of Behaviorally’s Executive Board, Nichole has played a pivotal role in expanding the company’s footprint and influence, particularly across the Asia-Pacific region, opening offices in Singapore, China and Australia. Through her efforts, Nichole has not only built thriving teams but has also cultivated deep client relationships, ensuring that brands across the region benefit from cutting-edge insights to drive commercial success. Nichole’s ability to navigate complex markets, develop high-performing teams, and champion innovation makes her a true force in the industry.

Arpit is the Associate Director of Analytics at Clorox. He is a recognized leader in marketing analytics, driving data-powered decision-making at one of the world’s leading CPG companies. With over a decade of experience in marketing mix modeling (MMM), demand forecasting, and tactical optimization, Arpit has made significant contributions to the advancement of data-driven marketing measurement and has received the Realtime Data Award and Growth Leader Award at Clorox.

Ireanus is a visionary leader and a true pioneer in the market research industry, not only in Ghana but across Africa. His unwavering dedication to establishing and nurturing the locally owned market research sector in Ghana has been transformative, making him a deserving candidate for the Insight250 recognition. Beyond his professional achievements, Ireanus has been instrumental in organizing the market research sector in Ghana into a cohesive body, advocating for the industry’s growth, standards, and recognition.

As VP of Insights and Analytics, Pavi is the global function leader for market research for Chobani. Previously, he oversaw insights for SC Johnson He focuses on championing data-insights strategy to drive business impact & has 25+ yrs of experience in insights, analytics and data science having worked at The Coca-Cola Company and Kantar across US, Thailand & India markets. He’s also presented at ESOMAR’s Congress & Client Summit.

As Head of Research and Data Science, Engineering for Qualtrics, Carol is a trained computer scientist and long-time market research professional. She has helped to push the boundaries of what MarTech solutions can do in terms of machine learning, LLMs, and AI. Her contributions to Qualtrics technology continue to make the platform one of the best-known and stickiest solutions in the industry.

Laura is an exceptional research and insights leader with over 20 years of experience, renowned for transforming complex data into powerful, actionable business strategies. Her expertise spans the full spectrum of methodologies—from immersive ethnography to large-scale quantitative surveys—allowing her to capture a nuanced, 360-degree view of consumer behavior that drives game-changing decisions.

As SVP, Head of Walmart Data Ventures for Walmart, Mark has pushed boundaries, building new approaches to what we do and boldly challenging the status quo. He led one of the first online research agencies, built one of the MR industry's foremost VR agencies for retail decision-making, and today is making waves at the world's largest retailer. Walmart Data Ventures is a platform that combines and integrates shopper behavior, channel performance and first party quantitative and qualitative research in one platform.

Peter is Chief Research Officer at Advantage Group International, and stands as an exemplary leader in transformative research and business growth. With a 35+ year career highlighted by pivotal board roles at The Research Society, Asia Pacific Research Committee, and Global Research Business Network, Peter's pioneering spirit has reshaped customer relationships through innovative research and technology integration.

As Vice President of Product Management and Market Research Solutions, Debi is an inspiring leader who goes above and beyond to mentor the next generation of researchers. She has been a dedicated mentor in the Women in Research (WIRe) program for over five years, offering monthly one-on-one guidance to young professionals. She also actively shares her expertise on WIRe panels and at IIeX, ensuring that data quality and mentorship remain at the forefront of industry discussions.

As Global Consumer Planning Director of Diageo, Giles created the framework that is called DWWB x creativity with precision. This serves as the fundamental methodology of how brands are built and grown at the company. He has been a guest lecturer at The London School of Economics and previously served as Chief Executive Officer of M&C Saatchi London.

Otto is Chairman of the German Society for Online Research, which is a modern, innovative association focused on the interests of the actors in the field of online research since its establishment in 1998. He is also the Manager for Lakmoos AI and serves on the ESOMAR Association Executive Committee

Jeffrey Prisesident of The Henne Group where he has not only built a successful research firm but has also focused on using research to improve public health. For nearly 35 years later, he has conducted research on many public health topics, including telephone data collection for projects by the National Institutes of Health and National Institute of Mental Health. These projects included the National AIDS Behavioral Surveys, the National AIDS Behavioral Methodology Survey, the National Sexual Health Survey, and the Urban Men’s Health Study.

Carmen-Luz has extensive experience in market research allows her to integrate both quantitative and qualitative elements of sociology with research techniques and consumer insights to lead projects and studies. Currently she serves as Customer Knoweldge Lead for BCI Bank.

Sunshine is the Founder of survey research programs at both Harvard University and Duke University. She currently serves as the Director, Duke Initiative on Survey Methodology and is a Professor of Political Science & Public Policy.

Amanda, President at Vital Findings, has shifted the paradigm of the industry, delivering leading-edge solutions that immerse clients in the research and its outcomes. She has paved the way for brands to truly see, feel and understand the research, thereby utilizing it more effectively.

Rhona has held multiple consumer marketing and insights roles at Unilever and PepsiCo for over 20 years and is currently the International Head of Insights for PepsiCo’s beverage business with responsibility for driving human-centric portfolio and brand strategies for brands such as Pepsi, Gatorade, 7UP, Rockstar and Sting. Rhona and her team ensure that deep human truths which marry the art and science of true human understanding drive the success of these global brands all over the world. 

As the CEO and Founder of Nichefire, Michael has dedicated his career to revolutionizing cultural intelligence through AI-driven trend forecasting, enabling brands to anticipate and act on shifts in consumer behavior before they happen. At Nichefire, he built an AI-powered predictive cultural intelligence platform, breaking down the traditional silos of trend forecasting by integrating search trends, web traffic, social media, news, and consumer discourse into a single, unified system.

Giulia is a highly accomplished Insights leaderand serves as Global Vice President, Cross-Categories Foresights for BAT where she identifies and drives growth opportunities through the development and delivery of group-wide consumer, category, and crand insights and foresights globally. Her achievements span several insights and marketing roles with PepsiCo and Unilever.

Anthony leads the business intelligence and analytics team at Ferrara which focuses on data-driven business growth and building analytical acumen across the organization. Over the past couple of years, he has transformed the analytics reporting and capabilities to provide deeper action-orientated insights and empower marketers to better understand their business through data.

As Senior Vice President and Head of North America at Catalyx, Devra is a global research executive and thought leader, driving client value through transformative data-driven insights. Leading cross-functional teams in consumer insights, business development, and strategy, she is consistently driving innovation for Fortune 500 clients. Devra is passionate about behavioural science and fostering innovation in companies on a mission to disrupt the industry.

Dharmendra has over two decades of proven record of transforming research processes driven by cutting-edge technologies. Dharmendra is the former Operations Director for Kantar, West, East & Central Africa. He is on the current ESOMAR Council board and a part of the ISO for Market, Opinion & Social Research committee as liaison for AI.

As Central Europe CEO for Ipsos, Radek is a prominent figure in research within the Czech Republic. For over 30 years, he has helped clients while concurrently seeking out new trends and technologies. His aim is to enhance brand perception, improve customer experience, and boost the business benefits for our clients.

With over 25 years in the insights industry, Camilla Jenkins stands out as an influential leader in research and analytics. Currently, she is the Head of Strategy and Brand Building Insights & Analytics at Mondelez Canada, where she has a strong history of driving growth for leading companies. Before this, she served as Senior Global Insights Director at Kellogg’s, spearheading innovative consumer segmentation strategies, and held the position of Vice President of Insights at IPSOS, among others.

As President of Paradigm Sample, Adam has tripled the company's revenue size in four years, implemented technology into sample and leading advocate of sample quality and is a regular industry conference speaker. He is also a podcast regular and previously served with SurveyMonkey and EMI Research.

Through her bold vision, Darlanne and her team have made a lasting impression and gained recognition from experts. Winner of the Best Young Initiative Award, finalist in the Orange Summer Challenge, and participant in international innovation competitions, she continuously pushes boundaries to use technology for those who need it most.

With nearly two decades of experience in the field of insights, Marie-Eve stands out as a visionary leader who has redefined the function’s role within the CPG industry. Having held pivotal positions at Nielsen and Unilever prior to her current role at Agropur, she has consistently raised the bar by combining analytical precision with bold, consumer-driven strategy.

Tsvetta is an entrepreneur, author, and TV commentator specializing in AI and technology. Fluent in five languages and with extensive consulting experience, she is the founder of two successful boutique firms in New York City and London: RILA GLOBAL CONSULTING, a leading social listening agency, and Merse Advisory, a strategic consultancy focused on the Metaverse. Tsvetta is also globally recognized for her work at the European Commission, where she serves as one of the three Investment Jury Experts at the European Innovation Council.

Krista is the Head of the Monetary Policy Analysis Division at Latvijas Banka. In this role, she leads the formulation of monetary policy, conducts macroeconomic and financial market analyses, and coordinates Latvia's positions for the European Central Bank's monetary policy meetings. She also contributes to research and publications on topics such as monetary policy, sustainable growth, and gender equality, and lectures at universities on these subjects.

As Chief Growth and Partnerships Officer for TAM Media Research, Nitin is a strategic leader and multicultural people manager who translates business strategies into profit, focumsing on the best interests of stakeholders with judicious deployment of resources to achieve overall milestones in media research sector.

Steve is the Founder and Strategist at Humantel, a select community of category-leading insights professionals who have come together to gain a level of consumer understanding that can only be achieved through collaboration. Previously, he served as the US Representative for ESOMAR.

As Managing Director with Frontier Consulting, Jonathan is a leader who has brought change and perception of market research to a more of quality practice than a business practice, He has empowered young youths under the company to be innovative and data insights driven. Previously, he held strategic positions with Nielsen and TNS.

AJ Keirans is a visionary leader in the insights industry, currently serving as Founder at Good Human Partners. With 20 years of experience, he has used his expertise in programming, operations and sales to develop a company that focuses on optimized solutions. With a strong belief in the power of collaboration, AJ connects clients with the best industry experts to ensure research success and data integrity. He and his team emphasize a balanced approach, integrating strategy and experience to facilitate the right solutions, while prioritizing honesty and long-term partnerships.

As Founder of Experience Insights, Kahren is involved in the volunteer-run Insights Career Network (ICN), spearheading the impactful "Hiring in Insights" research study to understand hiring trends across the US. Leading 70 in-depth interviews, Kahren demonstrated exceptional organizational and analytical skills, recruiting and directing a volunteer team of 12 interviewers and analysts.He expertise has also been featured at featured at over 30 industry speaking events.

Osama is a Top-Tier customer insights executive credited with hundreds of millions of annual impact, a reputation of 15+ years of high-profile experience with managing top-performing teams, contributing data-driven insights for shaping strategies that drive business growth. He has successfully led the entire gamut of analytics services and presented value-added insights and models by leveraging proper tracking technologies, data mining techniques and visualization tools.

Christopher embodies the quintessential insights leader through his transformative work as Vice President of the Strategic Insights Group at the American Medical Association. Over the past 11 years, he has built and led a high-performing, diverse team of intelligence professionals who drive data-informed decision-making at the intersection of healthcare technology, policy, and business.

As President & Chief Analyst, Ed has been with AutoPacific for nearly 20 years in a variety of analysis leadership roles. Currently he leads the company's industry analysis activities. Previously he was in advanced product development and strategy with Hyundai.

As Founder & CEO at Highlight, Dana has a track record of achievement right from the innovation competition at Greenbook and well beyond, and is also an ESOMAR Representative. Since founding Highlight in 2021, it's seen runaway growth and scale, having tested hundreds of products at a fraction of the time and cost of traditional analog methods, and becoming the dominant SAAS platform in the product testing space.

As a 2023 Insight 250 Award Winner, Dr. King has continued to push boundaries in research across both industry and academia. Over the last 10 months, Dr. King moved from a boutique market research agency to Blue Matter Consulting to co-develop and launch an insights and analytics organization within a leading global life sciences organization.

As Head of Global Consumer Insights at Mattel, Tasja has a career spanning research leadership at Nickelodeon, MTV, VH1, NBC, and Mattel. She has championed the power of consumer insights to shape business strategy, inspire innovation, and elevate brand storytelling. She has led transformative research initiatives, including a global study on play’s role in connection, growth, well-being, and self-expression.

Hana is widely regarded as a leading figure in the Czech market research industry, particularly known for her expertise in neuroscience and biometric research. She is the founder and Managing Director of CONFESS Research, an agency based in Prague that specializes in innovative methodologies, including subconscious and neuromarketing approaches to brand and communication research

Roddy Knowles is a distinguished leader in the market research industry, renowned for his unwavering commitment to enhancing data quality and combating survey fraud. As COO at dtect, he has been instrumental in developing innovative solutions that proactively prevent fraudulent participants from entering surveys, thereby safeguarding the industry's most valuable asset: trust in data.

Aryn serves as SVP for Fieldwork, a qualitative research partner. She holds a board position with MREF, and supports WIRe through multiple events and thought leadership around diversity in respondents for in-person research.

As a transformative leader in data science and artificial intelligence, Chris has consistently pushed the boundaries of innovation, demonstrating extraordinary impact across multiple domains of market research and technological advancement. Chris acts as the Principal AI Engineer for Ipsos' internal AI platform. He leads experimentation and feature deployment for cutting-edge market research AI use cases, supporting over 10,000 users a month.

As CoFounder and Director, Karlien has grown the Hello Ara team in South Africa to 10, bringing on several young graduates, whom she expertly mentors and teaches best research practice. She also actively takes part in the industry, speaking at IIEX, ESOMAR, Samra and most recently the MRS in London.

As CTO for Rep Data, Vignesh is a standout leader in the market research industry, combining technical innovation with strategic business vision. As the founder and CEO of Research Defender, he built a pioneering fraud prevention and data quality platform that quickly became a trusted name in research sampling. Recognizing the growing threats to data integrity, Vignesh developed cutting-edge tools to combat survey fraud, ensure clean data, and protect research investments.

Anne is the Founding Partner of Antedote Inc., a multi-award-winning insight-led agency with a global footprint across the US and UK. A recognised leader and innovator in the insights industry, Anne has consistently been at the forefront of transforming how organisations generate and apply insight. Her contributions have been acknowledged by leading industry bodies including ESOMAR, the Insights Association, and the Market Research Society.

With over 25 years of experience in qualitative research, Isabelle Landreville is a trailblazer in the insights industry. As the Owner of Sylvestre & Co. for the past 10 years, she leads one of North America’s most respected qualitative research agencies—recognized twice in the GRIT Report’s Top 10 Most Innovative Qual Agencies. Isabelle is not just a researcher, she is a storyteller, an innovator, and a mentor. She has pioneered qualitative methodologies that go beyond traditional research, using games, empathy experiences, podcasts, and persona avatars to bring insights to life in ways that make them engaging, actionable, and impossible to ignore.

Elizabeth is currently a Senior Innovation Manager at King’s Hawaiian, where she is spearheading the future of their first new category product launch. Elizabeth joined the Innovation department at King’s Hawaiian in its early stages, when the team was only three people. She came from a completely different industry of media & entertainment, at iHeart Media, and immersed herself in the world of food and consumer packaged goods.

Kelly has been a mainstay with JD Power for nearly 30 years. Currently, she serves as Research Director for the organization. delivering market research and strategic insights for the company's portfolio.

As CEO of Ormax Compass, Priya has deep expertise in human psychology and behavior, combined with her ability to translate insights into strategic direction. She has helped countless brands find their true positioning and purpose. Her insightful conversation on *The Collaborative Canvas* podcast further highlighted her passion for decoding consumer behavior and guiding businesses toward meaningful success.

As Global Head of Vehicle Buyer Behavior at Ipsos, Damian is a research professional with over 20 years of experience, predominantly in automotive, spanning customer experience (CX), quality and brand health tracking. Previously, he was with GfK and NOP World.

Geoff has been a pioneer of ResTech for over 30 years. He is a the current ESOMAR Representative for New Zealand, Chair of Research Association NZ (RANZ), a Fellow of RANZ and a mentor for WiRe and AUT. He has been involved in consumer insights in various positions at various levels and in various ways since 1986.

As Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights for Circana, Sally masterfully transforms data into a bold roadmap showing businesses how to thrive by helping people feel their best—physically, mentally, and socially.She translates complex data into actionable insights that resonate with businesses and consumers alike. Previously, seh held senrio strategic positions with IRI and Neilsen.

As Global Senior Director Consumer Insights Personal Health for Philips, Fenny oversees marketing Insights and analytics for the organiaztion. Previously she served on the Program Committee member for ESOMAR Congress in Toronto and led the Committee for the Congress in Amsterdam.

Siham has an inspiring vision for the market research industry in Africa. She generously invests energy and funds to elevate the practice to international standards and beyond, while raising awareness about the importance of market research. Currently, she serves as Managing Director & Partner for Integrate and is the President of AMISE.

as Head of Global Strategic Insights, Studios for Prime Video and Amazon MGM Studios, Zahrah demonstrates exceptional insight leadership through her strategic impact. Through her roles at Warner Music, Sky and Amazon MGM Studios & Prime Video, she has cemented her reputation as an insight leader over the last 15 years in the entertainment landscape. She is the creator and voice of Women@Sky’s ‘Better with Balance’ podcast and as the Co-Chair of Multiculture@Sky. She has earned recognition through various internal business awards as well as being on the WeAreTheCity Rising Star shortlist.

As Marketing Services and Insights Manager for Delta Beverages, Nakai provides insights into evolving consumer and customer needs through effectively managing research and marketing information across the group. She also manages all consumer product testing protocols and reporting to inform SBUs on consumer feedback provided. Beyond this, she leads the development of consumer insights by initiating and managing a range of consumer and customer research projects.

Greg founded Quest Mindshare 20 years ago. He also founded Samplegurus in 2019, OpinionChamp in 2017 and founded iResTech in 2021 to build the industry-leading dtect fraud and field technology. He leads a combined team of over 200 people across the organization.

As a Partner at Material, Bonnie is an insights leader and consumer growth strategist with an exceptional 30-year track record driving innovative growth for entertainment, retail and other consumer brands. She focuses on helping companies, ranging from disruptive startups to Fortune 500s, gain deep human understanding, drive customer experience transformation and achieve breakthrough growth. She began her career at the CIA and went on to be a strategy consultant at McKinsey & Co. She then served for 22 years at The Walt Disney Company, she led Brand Development for the company.

Melissa has been involved in releasing the next gen neuro solution for Kagiso Media, which allows clients and advertisers to test sonic IDs as well as creative to understand emotional engagement and attention, for better key campaign metrics and ROI. As Research & analytics Manager for Kagiso she is involved in driving radio currency and broader audio research, and looks at ways to empower clients.

Robert is a seasoned professional with over two decades in market research and consumer insights. He has led teams at DoubleClick, AOL, and PopSugar, consistently pushing the boundaries of data-driven digital marketing. Now, he is the Founder of DCDR, an insights and innovation consultancy. He also regularly contributes to industry publications and is a frequent conference speaker.

Alyona co-founded Thematic nine years ago and the company is setting the benchmark for text analytics. Thematic uses AI to analyze customer feedback at scale and help companies improve their CX metrics (NPS, CSAT) and improve overall growth and retention.

As Global Vice President, Head of Consumer Insights & Predictive Analytics, Enterprise Marketing for The Estee Lauder Companies, Kalindi is driving Insights to become an end-to-end function leveraging AI across the organization for deeper understanding and greater impact.